Launching new fragrances, Prada Olfactories in New York.
Last September 15 was presented to the press, the ten new fragrances PRADA, developed by perfumer Daniela Andrier that has relocated its exquisite class in this new collection where nature and character are fused into one.
Vogue, Harper’s Bazaar, Le Point, Vanity Fair … and the rest of the media fashion elite, arrived at JFK airport and headed to the magnificent HOTEL CROSBY, located in Soho, a few blocks from the PRADA store Manhatan where they had a welcome drink, with the warm welcome of the PRADA PARFUMS marketing department.
The presentation and interviews with editors from all over the world, took place the following day in the PRADA EPICENTER, a mixture of art gallery, design and fashion …, the perfect place to launch these new Prada fragrances.
After the presentation, the 50 guests enjoyed a lunch at the MERCER KITCHEN, located in the HOTEL MERCER, a few meters from the Prada Epicenter.
At night, they were surprised with a special dinner at one of the most fashionable restaurants of the moment at Manhantan; ATERA RESTAURANT which has recently been visited by the three Michelin stars chef, Dabiz Muñoz.
For its leisure time were offered them a visit to the WHITNEY MUSEUM OF AMERICAN ART, located in the Meatpacking District, one of the coolest places.